Research
We ask questions, investigate, and seek to understand.
We research to understand life, the world, and the problems we encounter. Sometimes this leads to a solution; sometimes to knowledge valuable in its own right.
Explore research questionsIt starts with a question.
These questions illustrate our approach. They are not completed studies or findings.
Why does a product become difficult to use?
We could observe the steps users take and compare them with an alternative design.
Could the same task use fewer resources?
We could establish current consumption and conditions, then design a study to test the proposed change using the same criteria.
How does the presentation of information affect understanding?
We could design a comparison of different explanations, with clear conditions for participation and data use.
Studies and publications
Work ready to share will appear here alongside its methods and sources.
We have not published any research notes yet. Work suitable for sharing will appear here once its sources and claims have been verified.
From questions to methods. From findings to new questions.
We examine sources, separate assumptions, and choose a method suited to the question. We assess findings alongside their evidence and limitations.
Our research approach
Research can begin with a business need, a product idea, or curiosity about life and the world. Not every question has to lead immediately to a product or a commercial outcome.
We first separate the question from its assumptions and examine existing knowledge and sources. We then design observations, comparisons, models or experiments suited to the question. We assess findings alongside their evidence and limitations, and reframe the question when needed.
When we publish work, we present the question, method, sources and uncertainties together. We do not present a model’s output as an observed result, an interpretation as evidence, or a research note as a peer-reviewed publication.
Let’s investigate a question together.
Share an observation, a question you are curious about, or a proposal for research collaboration.
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